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Springtime conjures up images of flowers, sunny days, Easter time, and Easter Bunnies! Now dogs are taking over and we’re stoked about that! Cadbury, the company responsible for those yummy cream eggs and hilarious commercials, welcomes a new canine mascot.
For years, the Cadbury Easter Bunny commercials featured a clucking rabbit. This year, a dog takes center stage in the coveted holiday spot.
Cadbury hosted an online contest, asking contestants to send in photos of their pets. Over 4,000 entries came pouring in, but ultimately there was only one top dog.
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Henri, an adorable Bulldog from North Carolina, is the grand prize winner. In addition to the commercial spot, Henri’s owner wins $5,000 as part of the grand prize.
In an accompanying press release, Katrina Vatter, Marketing Team Member, Cadbury US brand shared, “For the first time in over 35 years, we are honored to expand our tradition and welcome Henri as a new character to the commercial.”
Cadbury is also donating $10,000 to The American Society for the Prevention of Cruelty to Animals® (ASPCA®). Congrats to Henri!